News & MediaFlash AlertESG – Digital Passport (DPP): European Union combats greenwashing in the fashion industry
Background Sustainability has taken center stage in fashion brand communications. Terms such as ‘eco-friendly’, ‘conscious’ and ‘responsible’ have become commonplace in marketing discourse, reflecting consumers’ growing appreciation of environmental and ethical criteria. However, this trend has brought with it a significant legal risk: greenwashing. Greenwashing occurs when a brand communicates environmental practices or sustainability...


